Tuesday, April 17, 2007

Fashion vs Fun

Nautica Jean's
site was a very fun fashion web site. The look of the site captured the feel of the jeans experience. Grungy, but playful. They offered a unique way of viewing the model wearing the clothes. He was positioned on a coin that slowly turned so you could view him front and back. There was a variety of levels of navigation offered. Up close you could choose very casual, kinda casual and dressy casual. They offered a sample of each and then navigation further back in the page offered you a choice of denim, shirts, tees, tops and outerwear for each style. The top level navigation offered product, jeans, style advisor, heritage and store locators. I like how the design was clean, playful, captured the product feel well. It was very easy to see the navigation, although it was not huge and in your face. Quietly understated and yet easy to access. The site loaded very quickly throughout which is always a big plus. There was music on the site but they were also considerate enough to add a sound on/off button choice in case the music was not to your liking.
The fast loading helped me stay on the site. The easy to use navigation encouraged me to investigate the site. It was an altogether pleasant experience. Well designed, well laid out, thoughtful to the end user, not just there to cram as much Flash in our face as they can.

Sze's site offers the visitor an opportunity to experience a wide variety of Flash styles. From an interactive flash book, to a silly catch the chicken game. It offers a mix of commercial projects and pet projects. I enjoyed the pet projects best. Always a good way to keep your creative juices flowing. She won the first annual Flash Goddess award for her pet projects. The site loaded quickly, was very entertainingly presented. Maybe a little cute for guys... but thats ok - there are lots of us females out there exploring the web : )

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