Red Interactive Agency is an independent interactive agency. Founded in 1999, RIA creates online marketing and advertising, and also does website development. RIA believes that as the interactive universe grows, the future will consist of fully immersive experiences. That philosophy shows in their designs. Some of RIA’s clients include Comedy Central, FX, HBO, NFL Network, UFC, Warner Brothers Pictures, MTV 2 and Lions Gate.
I really like RIA’s work for many reasons. They are very original and interesting. The amount of detail that is shown in some of their projects is amazing. A good example of this is their website for Sony TV, which can be found here http://www.sonypictures.com/tv/sales/. When you get into the site and scroll around you’ll notice how many things change and become added to the scene. I find that to be really cool. Also, everything they do is clean and organized. In their ad campaign for Spiderman 3, they have organized different ads in an interesting way -http://www.ff0000.com/portfolio/sony_sm3/. In addition, they designed a few UFC sites, and being a huge fan I find that pretty cool.
Here are two reviews of RIA’s work:
1. http://75.ufc.com/#lhw – This is a promotional site for a company called the UFC, UFC standing for Ultimate Fighting Championship. The UFC is a U.S. based mixed martial arts organization. The site was, and still is used as a promotional tool for the company. There are a few different links that take you to different parts of the site. The link I have posted above will take you to what I think is the best part of the site. It is an interactive page that showcases the UFC’s light heavyweight division fighters. I really like it because of it’s layout. The two other main parts of the site talk about UFC 75, and the last UFC event, UFC 76. They can be found here http://75.ufc.com/#previews
2. http://www.ethanhaaswasright.com/ewr.php - At first I had no idea what this website was about. On RIA’s site, all they have to say about the site is “Who is Ethan Haas? We have yet to find out in this mysterious viral gamesite.” So that led me to believe it was either a site advertising a video game, or simply an online game. Well after the loading screen finishes, we’re taken to a new page where an egg shaped object pops up in the foreground, with a city skyline in the background, and opens up revealing what looks to be a circular puzzle of some sort containing something inside. After clicking all over it and not really getting anywhere, I noticed at the top of the page there are two stars. The one on the right will change the words in the center from “Ethan Haas Was Right” to some made up language. The left star however was a little more interesting. When you click on it, your default e-mail client will launch and already have an e-mail address and subject filled in. I went ahead and sent the e-mail, and did receive a message. I’ll leave the review at that and let you guys find out what happens on your own if you wish.
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