Syrup!

Syrup is a multidisciplinary design studio based in New York City. Syrup has worked with many well-established clients such as Yahoo, Food Network, Samsung, Lycra, MTV and James Perse. Other than serving as a online portfolio, syrupnyc.com offers news updates awards they have recently won and nationwide campaigns they have recently created.

Initially, I was attracted to syrupnyc.com becuase of its aesthitic appeal. The color palette syrup uses is a combination of colors that work well together and really stand out on a black and white background. Also, the colors seem to work well with the geometric and abract shapes that seem to float around throughout each page of the site. Each page of the site is designed with the same colors and shapes, however each page is surprisingly refreshing and unique.

All of the design choices made were intune with the concept of their site. My favorite part of the site in the opening flash movie clip. It is simple and well-contructed, and definitly leaves you wanting to see more of the site. The transitions from page to page, are also a smart way of keeping the audience engaged in the site, so that they may view the entire site, without the temptation of leaving or closing their browser window.

One downfall to this site however, is the amount of time it takes to view all of the images within their portfolio section. Some images take to long to upload, while some other images, don't seem to upload at all, which can be be frustrating if the audience doesn't have the fastest internet connection.