Friday, March 21, 2008

Design Exploration



While searching the web for an interesting and effective website designed in flash I came upon Oneill’s website. They are a surf company specializing in making wetsuits. The splash page or intro page grabs your attention through the use of animations. Additionally the way that the navigation is built into the design creates a cool yet easy to navigate site. I believe that this site is designed with its potential users in mind. The surf industry has become a very fashion oriented and is utilizing much more graphic elements in their designs, whatever the product may be. This holds true for the websites as well, as you can see in the custom wetsuit design created with flash. It has an elaborate collection of graphics and colors that one can use to design their very own custom wetsuit. I think that the way it has been put together allows for an intuitive and effective way of designing a custom wetsuit through the internet. Beyond the custom wetsuit design element of this page I also found several other elements to be well designed. Some of the other elements that I like is the subtle animations when you first enter the site, as well as simple yet effective separation of elements within a page. Overall I think that whomever designed this site did a very good job in creating a very functional yet very creatively designed website.

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