Studio/Artist Exploration

http://www.add1.com

I have a friend that works at ADD in Los Angeles. They do allot of different types of design. They do print, packaging, interactive media, identity, and broadcast. They have an impressive client list. Everyone from DreamWorks, ESPN, Levi’s, Toyota to MTV, Paramount, Nike, and Sony. They have also done work for every major record label out there. They voice over that they have in the beginning is the same as the message you get if you call there and they can’t get to the phone in time.
I like the way that the site is designed. You can move your mouse left and right and the page scrolls that direction. I also like the zoom in effect when you click on the links. I found that I like using the menu bar that unfolds from the bottom right side better than the right and left scrolling pages. Overall I feel that this site is a cool representation of what good flash design is all about. It gets the message across and also looks really cool. You can take a look at their work in the portfolio section of this site. It being flash I don't think that there is any way to directly link to the portfolio. Enjoy!!!