Www.StrawberryFrog.com
For my second blog I chose to showcase the work of design studio, StrawberryFrog. With a resume that includes: Frito Lay, Fosters, Mitsubishi, Heineken, Xerox and Ikea, StrawberryFrog has created numerous sites that are not only very flash heavy, but that are also incredibly creative. When you first open the site, there is a flash animation of a frog, and a very polished way to chose which country you are coming from. The transition between entering the site and browsing is very fluid and the use of the scroll bar in the portfolio menu is very ascetically pleasing.
To sell Japanese sneakers, StrawberryFrog created a website called "Made In Japan" where pictures from the internet of various people enjoying Japan are posted in the form of the product they are trying to sell; in this case sneakers. The site is fun to mess around with and is very creative.
When creating print-ads for IKEA, StrawberryFrog took a rather interesting route by making a sort of nonsensical ad, featuring people dressed as mice with the tagline "Don't Be Grey," while the mice are in IKEA furnished rooms. The idea itself is utterly ridiculous, but it does leave a mark on the viewer and it will come back to the viewer's head, which is one of the main goals of such marketing.
Something else I enjoyed about StrawberryFrog's work is just how simple it is. The Flash portions are very well utilized but the sites are never too complicated. When creating a website for Foster's, the Australian beer, instead of creating something that requires a great deal of time due to interactivity, they created a very simple, but well done site.
StrawberryFrog is an excellent studio, that has created numerous amazing flash sites utilizing their creativity and simplicity. I highly recommend checking out their portfolio and watching some of their commercials; all which are highly entertaining.
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