Wednesday, February 24, 2010

DESIGN EXPLORATION: Thomas Kemper














The first Thomas Kemper Root Beer was brewed by Andy Thomas and Will Kemper (local Northwest beermeisters) back in 1990. They wanted to serve a cool alternative to beer at their Oktoberfest celebration. It quickly became so popular they had to invent Novemberfest. Now you’ll find Thomas Kemper all over the West (and everywhere else if you look hard enough) – thanks to a lot of great stores and restaurants that share the best of taste.
It all began with a little party. Or so say Brewmeisters Andy Thomas and Will Kemper of Thomas Kemper Soda, whose fizzy drinks and website are good, clever fun. The flash layout for this marketing site offers up a well crafted, whimsical vehicle for their product; which happens to be a well crafted whimsical take on pop. The personality of the site seems to reflect the sunny crew featured there. The design is thoughtful and full of cute hidden mouse click and roll-over features.









I was unfamiliar with the brand, and h
appened upon it when researching for a mock soda ad I was creating. It was a pleasure to use and I found myself spending more time here than other sites I'd visited for the project. I think it is a good example of good functionality/utility and dynamic use of information architecture. You can visit the Thomas Kemper or TKsoda site here: tksoda.com

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