Mission Accomplished, design that works

In order to have an effective design, whether it be for a home, automobile, gown, and/or product you have to first understand the need and desire of the consumer. As a charter member of the ASA (Addicted Surfers Association) I have chosen a site that is near and dear to me, www.magicseaweed.com When I get up in the morning I always review this site to determine the conditions of the swell, weather, tide, etc.. This site has the ability to give information for most every location around the world. I especially appreciate the link through the pull down menu to the Scripps bouys which give me a pretty accurate summary of what the conditions were , in most cases, an hour before I went on the site. Most other sites do not have this link all you get is what they think conditions will be, in most cases like the weatherman it is wrong. When you visit the site you will see 2 pull down menus, under these menus you will see a white rectangle, click on the button and choose the region you are interested in (California, South) 0n the rectangle to the right click the button and select the city (Carlsbad) you will then see the Latest Conditions and the Tide for the day. I review this information then I go back up to the second row of pull down menus and choose Charts, when the graph comes up I choose old style, when it comes up I go to the right of the page and choose Southern California near shore I will then get a chart that shows swell direction, size, shadows from the islands and other important information so that I can properly prepared for my morning in the water. As you can see from the process I employ in utilizing this site the creators know and address my needs and those other addicts that form there customer base. You will also see that they have links to great photos, surf news, a store, travel, education. This is also a great site if you don't surf but want to take the kids to the beach, you can plan the day around tide conditions etc. to make sure you have an enjoyable experience.