Friday, February 18, 2011

Studio/artist exploration

I came across Agencynet after I did a Google search for flash websites and clicked on a link to the top ten best flash websites of 2011.  After browsing through a few of the other sites I stumbled upon Agencynet's site and I was immediately intrigued and wanted to explore the site.  The home page of the site is a view into the building with little animations of the people working there moving around.  When I first entered the site I felt like I was looking into a dollhouse and it immediately made me think about a movie I used to watch when I was a kid, "The Indian in the Cupboard."  Each room of the building has its own animation constantly going on that mimics that of a design studio or office.  The user is able to seamlessly navigate to all the different pages on the site by either clicking through the animations in the office building or by using the navigation bar at the bottom. 

Agencynet is a digital agency that consists of a diverse group of individuals collaborating together.  The agency consists of people from all over the world that are developers, designers, and strategists.  Agencynet works with some of the world's most recognized brands including: Bacardi, Grey Goose, Ruby Tuesday, Warner Bros, Ford, Sony, Howard Stern, Bill Clinton Foundation, and many others.  They were named "one of the hottest digital agencies" around by AdAge.

Agencynet lists some of their capabilities on their website such as: consumer strategy & research, strategic roadmaps, digital brand management, innovation pioneering, platforms and infrastructure, SEO & SEM, content creation, social media marketing, mobile, on-going maintenance, production, and digital AOR services. 

Bacardi came to Agencynet looking to create a definitive guide to the world's most mixable spirit.  This is what Agencynet designed for Bacardi.com.  The user of this website can explore the endless possibilities of cocktails made with Bacardi products.  Once the user selects a cocktail, images of the primary ingredients surround the drink.  Clicking on one of the ingredients begins a journey to explore even more options and tastes and cocktails.  Each cocktail features vivid imagery to bring the presence and flavor of the cocktail to life.  And in this manor the website keeps the user continually engaged and interested in the product.  It gives the user the full experience of picking and creating different kinds of cocktails while making the experience completely interactive. 

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