Design Exploration by Alicia Morgan

I decided to do a design exploration of the vitamin water website.  It was created by BigSpaceship design firm.  This site is a perfect example of effective and compelling multimedia design.  The designers at Big Spaceship created “an interactive ecosystem that not only captured the personality of each flavor of Glaceau, it did so by conveying water as both art and science.”  Since the Glaceau brand had already been established and well received, the designer’s main goal was to “evolve the brand in the digital landscape.”

The design of the site is interactive as it invites the user to explore and browse through the varying bottles and flavors with ease.  The content on the site is presented in a convenient and visually appealing manor, thus enabling the user to explore the site in a seamless fashion.
 

 

The design of the Glaceau website creates an effective and engaging experience for the user because it adheres to a variety of web and multimedia design principles.  All the content on the site is organized and purposeful.  The site features the color-coordinated imagery of each individual flavor and bottle of vitamin water.  And in doing so they establish a hierarchy of information.  When the user browses from page to page the first thing they are going to notice on every page is the vitamin water product.  This is because the most important thing on every page should be the vitamin water, and everything else that’s presented on the page should play a secondary role.

One of the most important design principles that this website adheres to its consistency and its repetition.  The same design elements are used throughout the design of the site, which helps maintain a consistent visual style and is comforting for the user.  An example of this is the animation of the shift of color scheme for each different flavor of water.  Every flavor of water has unique colors associated with its packaging.  The design of the website mimics these colors and styles for each individual flavor of water.  As the user navigates from one flavor to the next, all the design elements (such as the banner at the top) animate a change in color scheme to match that of the current flavor being displayed.