Studio/Artist Exploration #1

For my first blog exploration I chose the studio/artist option and the studio that attracted me was Big

Spaceship at www.bigspaceship.com. Their company began very early in the whole scheme of

digital age it was in 2000 when they launched. I became attracted to this exploration of Big

Spaceship,

because it reminds me very much of iPoint project we are about to work on for our next project in 

my other class focusing on web design.

     The layout of this whole site is very simple, thorough, and professional all at once which is very

attractive in itself not many sites have this it creates a sense of uniqueness Their technique of

attraction and sophistication of being able to explain their company in the simplest form is quite

innovative and intriguing. In fact, so much so that they seem to draw you into their site making you

want to read and discover every little nook and cranny with all their secrets and details of how and

what they are and have become today.

     I knew this company was professional and driven as soon as i saw this quite impressive and long

client list. Some of the clients they showed that worked in partnerships with them were as follows:

Absolut Vodka, Activate, Activision, Adobe, Alienware, Altoids, Big Spaceship, Chobani, Chobani

Champions, Crayola, Epson, Fast Company, Finish Line, Glaceau, Google, HBO, hp, Lands End,

Life Savers Gummies, Lucas Films Ltd, Microsoft, Moma, NBC Universal, Nick Jr., Nike, Orbit,

Seventh Generation, Shake Shack, Skittles, Sony Pictures, Starburst, Target, The New York Times,

Urban Daddy, Victoria Seceret, and Youtube.

    I myself being a drinking advocate and was looking at one of their ideas for branding Absolut

Vodka from the bars to the backyard but in way without saying hey just party with Absolut but,

instead making the partiers want to have it on their own. They created a site for Absolut party

generating tool for the users in order to communicate the brands message the link to that site is

http://www.bigspaceship.com/projects/absolut-host/.

Another one of Big Spaceships works I really enjoyed is starburst. I love how their them theme for

catching the consumer is contradiction. By pointing out lots of contradictions starburst grabs their

consumers attention for example a solid juicy candy. On the starburst site they have created fun

games and links to entertain us like funny analogies such as "boneless ribs or a clumsy ninja." You

can check out the digital presence they have created at www.starburst.com.

    Overall this company was highly impressive and look forward to using it as a reference for Karl's

other class in web design. Its a great resource and I recommend all of you use this site as a source for

branding and connections.