Design Exploration

 http://www.13creative.com/portfolio.htm

I came across this women designer who's website it beautiful and welcoming. I thought it was cool because she used the design of a notebook and presents her pieces in a way that is fun and interactive! As a designer it is important that the content is just right but also its only half the battle its the design and interactivity that truly brings people to your website. She does that just right! Its not too much her content is just enough so you can get a jist of what she has created and learn about exploration of different names and their meanings behind it.

For example, in her born free baby piece she decided to have a good use of color for baby in way that it attracts mothers with the cuteness of it but also maintaing that continuity of simplicity. I like the fact that she chose simple colors easy on the viewer's eyes. I think she knew that and put it too good use!

Another example she has is the baby & kids company branding she did its simple color and playful attracting the right audience of who it is for. Mothers and families like the fun, playful design and her as a designer she did a great job on the logos and bags and cards by following the clean, simple design just right for babies and kids. Using brown and blues shows she knows what colors people like too see. It makes it nice and inviting.

By using such a color scheme it attracts the females and essentially like her overall design and in the end want to pay her to design baby announcements, cards, and etc. By doing so this audience in particular is huge and important because its so communial. Women tend to talk a lot and when something or someone has a cute eye for that fun, playful design they know she can do wonders because she understands her audience seeing as she is part of such group. It gives her insight on how women think and act which in return helps her with her designs being successful and essentially bringing in more work and gain publicity because the mothers will all love her and her eye for design. Her design sends out messages to her crucial audience she would be better of than if women were to ask a male designer to design a baby announcement. I do not want to bais but it totally makes sense that she chose such design to attract the right audience seeing as women share and talk a lot about everything all the time!