new media exploration

1) WHO ARE YOU?

What is your business, product, or service? What is your business, product, or service name? Do you want or have a slogan or tagline?

2) YOUR OBJECTIVES.

Where do you want to go

1) WHO ARE YOU?

What is your business, product, or service? What is your business, product, or service name? Do you want or have a slogan or tagline?

2) YOUR OBJECTIVES.

Where do you want to go with your business? How would you like to see your business grow? What are your short-range goals after launch?

3) DESIRED RESULTS AND VISION.

How would you like your business to be perceived by those whom experience it on a daily basis?

4) TARGET MARKET.

Who is your audience? What is your primary demographic focus? How do they find you? How do you see your business engaging with them? Can your business fill a void or create a viable business out of a niche market?

5) COMPETITION.

Who is your primary national or local competition? {directly or indirectly} How is your company different from them?

6) SUCCESS CRITERIA.

Define how you will judge a successful project?

7) PROJECT VOICE.

What do you want your identity to say about you (your product)? How would you like to see people react to it? What personality should your product have?

8) COLOR PREFERENCES.

I find that something old in media exploration as search engines are vital for all types of businesses, services ect... I learned how different types of paid search engine advertise and what type of impact it can make on a company’s marketing efforts. Competition for search engine placement is ruthless to say the least and ever evolving with new programs, ideas ect....

Search engines are becoming the modern day phone book and so much more. Search engines just do not provide contact information they provide access to a brand and all it offers. Search engines are somewhat like the ultimate index of anything you need to know about.

Marketing professionals need to understand how search engines work in order to maximize their web marketing efforts. They need to utilize search engine placement. A great web site isn’t much good if people can’t find it and access it.

As per search engines there is a difference between paid inclusion and paid placement. The difference between paid placement and paid inclusion is that with paid inclusion, the fee only guarantees a Web site’s listing within a search engine’s full index of possible results. For example, if I’m Atari and if I only purchase a paid inclusion from Yahoo, the site will definitely appear on the search list, but there is no guarantee that it will be ranked or even near, the top of the list.

Paid placement on the other hand guarantees prime placement in search results toward the top of the list. Most web users don’t go past the first couple of pages of search results.

What is your favorite and least favorite color, explain why.

9) GAUGING PERCEPTION. (This one is basically for logo design.)

Name a brand logo you like and explain why. What is something most people like, that you don't like or care for, in respect to its design aesthetics?

10) EQUITY.

Where would you like to be in 10 years with your business?

11) KEYWORDS.

What keywords best describe your business? (Please add your own.) with your business? How would you like to see your business grow? What are your short-range goals after launch?