Tuesday, February 21, 2017

New Media Exploration: Technology DForrester

When people think of virtual reality, they often relate the concept and intent to video gaming.  A way for gamers to fully envelop themselves in an artificial surrounding for the purposes of a more immersive gaming experience.  But virtual reality has the potential for so much more and it will soon be integrated into a dynamic multimedia experience that can and likely will, revolutionize the design, production and experience of internet content.  As we know it now, our interactive media is mostly displayed in a 16:9 aspect ratio format that presents a small window into the marvel of internet technology.  We sit within our organic world and gaze into a window of the digital world, always separated by the obvious border between the two realities.  Virtual reality, when used for interactive media purposes, will completely destroy that border.  Imagine if instead of going to a website, you went inside a website.  Your search brought you to a virtual door and when you activate the door to open, you step inside a website’s design that surrounds you with a virtual room tailored to their artistic tastes and principles of design.  At first, it may be difficult to full grasp the extent that virtual reality technology will change multimedia and the limitless applications that it presents.  Attached is a video that demonstrates just one small example of how you could enter inside a website and become immersed in their multimedia experience.  https://www.youtube.com/watch?v=BMzh-s8qeSo

Imagine if the website had 3D icons that you could virtually interact with, that take you to new rooms, new environments, new places.  Companies are working on 3D photos that will virtually take you anywhere in the world and submerse you in life like photographic replica environments.  The possibilities on a flat screen are indeed limitless but in virtual reality, the interactive multimedia experience will overwhelm the senses and allow developers to engage their audiences in ways never before thought possible.

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