For my Exploration I chose to explore HAUS, a design firm based in Los Angeles, CA. This design firm stood out to me because both their website and the websites that they create are riddled with fun and engaging visuals and animations. As soon as you enter the website you are instantly introduced to their style of design. The main page includes a brief statement of who they are and what they do, then these animated characters begin to appear. As you roll your mouse over or near each one, they each display their own reaction. I found this very intriguing and effective because right off the bat you discover who they are and how they design while also having some fun.
Their projects usually have a campaign style format where they have a specific theme or story. They first determine the target audience, then they move on to determine the sorts of devices that will be used to consume the media they produce in order to tailor the interactive interfaces. Each project involves animation and interactivity to make each user connects with the campaign. Their methods really make their sites easy and fun to use while also creating a lasting impression.
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