#3 Design Exploration

The site that I chose for the design exploration was www.einstienbros.com. The site was done in flash and is rich in content. I found the attention to detail placed on the background imagery was very well done. The site displays a consistent design flow throughout the site, with well chosen rich coffee colors.

The idea behind the site is to provide potential customers information about the stores offerings. The site provides all the basics a customer would need to make a decision about purchasing a product since the site contains menus and nutritional information. The site has detailed visuals making the food look appealing, which is a good quality in a site for a restaurant. Einstien Bros also manages to keep the site fun and lively and not at all pretentious. The site makes an effort to appeal to the feeling of familiarity with headers like “Darn Good Food” and “Darn Good Coffee”.

If the site has a flaw I would have to say that it is sluggish when it loads for the first time.

Overall, I think the site is successful in its mission to create a friendly image that appeals to a broad and diverse market.