For my New Media exploration I have chosen a firm from the Netherlands called INDG. They create websites and web applications in Flash to deliver Architecture Visualization, 3D Applications, 3D Animation and Visualization and Online Experiences to their clients.
Their goal for their clients is to present animated clips and photo-realistic impressions. They create virtual online worlds constructed in 3D and their internally-developed Flash Engine “for optimum performance.” Their clients are architects, real estate firms, and the Dutch Air Force.
The Dutch Air Force has a 3D animation and virtual world that includes video clips, an active base including F-16 and various helicopter squadrons, Flash dogfight video games, and many other features that are targeted to recruit the next generation. The Flash pages include a moody background music theme that is advanced and cool at the same time, darker film noir-type futuristic visualizations. It includes other audio effects like helicopter and jet noises, clicking and navigation sounds, etc. The website behaves like a video game with highlighted areas to click on, using virtual reality for the person to explore how they could be a part of their Air Force and what they would experience on base.
The users participate in this experience instead of observing it by choosing which buildings and structures they want to click on, which parts of the F-16s they want to learn more about, playing a dogfight or radar video game, and exploring various service members and their gear/uniforms/equipment that they use for their jobs. Users can navigate anywhere and at any time. The graphics are very clear and the non-conventional UI design make this site very appealing and futuristic, especially for recruiting a younger generation.
No comments:
Post a Comment