Coraline is a spooky children's story about a parallel world where parents are always fun and everyone has button-eyes, but it turns out that her "other parents" are actually trying to trap little kids that feel neglected in their real lives.
When constructing a website for this film, the designers wanted to build an eerie site that would still appeal to kids. They chose a creepy soundtrack with whispering and chanting children, and for the setting a dark and rainy night featuring a button-shadowed moon. Realistic images and multi-pane camera techniques immediately make you feel drawn in to the story. Moving the mouse around the screen lets you explore the world looking for places to go and things to click on. To draw the kids in, there are lots of fun activities appealing to younger audiences. You can build your own flowers, spell your name with bugs, or put buttons over your eyes.The second site is much less gloomy, but because it's for a more mature audience, there are clips and trailers but no games or activities. The movie, Flash of Genius, is about a college professor who invents the intermittent windshield wiper, shows it to Ford, and then has to spend 30 years in the legal system fighting them for the rights to his own invention.
In order to capture the feel of the main character in the story, the designers of this site chose a very simple-looking style with a lot of white sketches, a fair number of photos, and a splash of red to help you find where you are in the navigation system. The sketches are detailed, complex and animated, giving you a feel of the depth of thought that the college professor puts into his inventions. At the same time, he lives in a real world, and so the inventions are mixed with stills and animated clips from the movie. As a finishing touch, certain buttons have animated sheens that run left to right and then back again like the windshield wipers on a car, reminding the audience what it was this guy invented.
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