Tom Loughlin is an American artist & photographer
I’m attracted to his work very much, because I appreciate his effort in introducing a foreign culture to the American people and to make us understand that we are all one people. We may speak different languages and have different customs and practices, but as a foundation we are all the same. And it is important for everyone in the world to understand this message and may be one day no nation of this world will find it necessary to drop bombs on other countries or threaten them in any other 
In his artist statement he says “I want all Americans to have a chance to come face-to-face with their Iranian counterparts, and I want to document the American responses’ to the encounter.”
I find that not only has he achieved his communication goal with his art exhibit around the country, but also his website clearly communicates his objectives.
The most import thing for his message are the images, which are very prominent throughout his site. His design elements facilitate the user’s experience and one is very clear about its message. The navigational scheme is intuitive, easy to use and understand. In fact, it is build in a very clever way in that it hides and pops up when needed. The site is clutter free and even though it offers a lot of information, especially in the Audio section, it does not feel like an overload. He has maintained a consistent visual style, with enough contrast to give the site a cutting edge look.
He engages the audience throughout his site with images, audio, video and guestbook or response section; which awake emotions.
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