I chose to showcase the work of a design studio that I think is doing some really amazing things in the world of interactive media. They are constantly looking for new ways to pull the user into the experience that they are creating. To do this they are not only innovating techniques but pulling new and cutting edge technologies into their projects.
They remind me of the way the future should be shaping up, not what we have to settle for. According to back to the future we should be driving around hovercars and living in houses that talk to us. Now the smart house of the future is not far off, but its only in the reach of those with pockets deep enough to reach far enough in to pony up the cash for the experience they desire. It is not an industry that everyone can interact with.
The initial article that brought my attention to Second Story Design Studio was the way they are creating interactive advertising. The project was a mockup for the way things might work in the future. The article was “ Sightlines: Augmenting an object with Face-Tracking and Reactive Content” http://blog.secondstory.com/sightlines-augmenting-an-object-with-face-tra Users approach what appears to be a clear glass front box that has a plain old wooden clothespin inside, as the user approaches the display the real magic begins. The display recognizes where your face is in 3-d and the content displays in such a way that it does not overlap the object but enhances it. An example is brackets displaying around the object highlighting its 8 gauge steel spring for gripping strength and the durable hardwood construction.
This is a very mediocre object but it has been augmented in such a way that provides a lot of room to grow for advertising in the future. As you move past the display the augmentations do not overlap the object, rather they react to where you are and display appropriately. This is achieved by combining a see through lcd screen and a Kinect for windows sensor. This is truly innovative and groundbreaking.
Satellite: http://blog.secondstory.com/launching-satellite#!/ is the other project from this studio that caught my attention. It is an interactive music creation tool that lets users interact with a touch sensitive display and also manipulate sound creation in a 3-d space. Users pick up small Sifteo cubes with are touch sensitive, where the cube touches the screen it is picked up from dictates what chord of sound it will create. Users then touch tap and interact to create sounds and interact with the touch enabled table. This is interesting because it combines multiple technologies into one experience.
Watch the video on Second Story’s site to get a better understanding of how these two technologies are combined to get users to interact in ways that were completely unfathomable until recent advances in technology. I look forward to seeing the new ways that the people at Second Story will create new innovations and push the envelope even further.
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