Projector Inc is a Japanese agency that does digital, web, and interactive development.
I chose this agency because I found it inspiring. I like the way they approach each project. The concepts they come up with are innovative, interesting, unique, and most importantly effective. Often times, their solutions are not directly related to the products they are showcasing, but yet they find a smart and witty way to link them together, thus achieving high product awareness and engaging people from all over the world. For example, in order to sell a navigation system by Sony, they came up with a "singing in the car" contest on YouTube. The concept being that "singing is the most natural thing to do when you have fun driving". Connecting this idea to their product sale point "driving is much more fun" when using the Sony navigation system.
While there isn't much information about the agency online or on their own website, (at least not in English!!), one thing I liked was the case studies they provided for their projects. They give enough information to let us understand their concepts and their way of approaching and resolving projects. They have two really good interactive websites, in my opinion, the first one being the one that made them famous.
The Uniqlock website:
Uniqlock is a website for the Japanese clothing company Uniqlo. They wanted to increase awareness internationally and promote their business expansion outside of Japan. The Uniqlock incorporates music and dance with a world clock. Random video clips of four Japanese girls dancing wearing Uniqlo clothing appear every five seconds. The clothing is updated with every season, and at midnight, the girls sleep for an hour.
It is a very engaging website. Users can download and add the clock to their own sites and blogs.
The website was executed in flash. It is minimalistic yet very engaging. I loved how they animated every second using just one color, depending on the time of day, but changing its animation. It alternates coming down, up or from the sides.
The Intel's Museum of Me website:
This website is another example of coming up with an engaging and clever project that is not directly related to the product they are showcasing; an Intel new processor in this case.
Facebook users log in through the website, which will then pull all their information from Facebook and turn it into an online exhibit about themselves. The show starts with a title of the Facebook user's name describing the exhibit as, "a journey of visualization that explores who I am." Then the exhibit continues with galleries of images, videos, and text constructed from the user's wall on Facebook. The show ends with robot arms going through all the images of the Facebook user's friends.
This experience is pretty cool and it is worth trying it at least once. There is a disclaimer at the beginning explaining that the website does not store any of the user's information, nor share the exhibit unless the user wants it to.
This "visual experience links to the core value of Intel, which connects people through their digital lives". This statement, from the case study on the agency's website, clearly shows the relationship between the concept and the product.
This website was also executed in flash. I loved their use of typography, the layout and the depth of perception of the whole exhibit. Most of all, I enjoyed the visual experience of an actual museum about yourself, with museum goers present at the exhibit.
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