Studio/Artist Exploration

Screenvader has created a very compelling website using flash. The site is very simple but creative at the same time. There is a white background with black lettering. When u move your mouse the main menu moves allowing you to look through the many different sections that you can visit. when you role your mouse over one of the navigation buttons a picture pops up showing a small thumbnail to the page that you would be redirected to once that button was clicked. In the music navigation is a similar thing; pictures do not pop up rather the name of the song that begins to play when you roll your mouse over the button. The contents of the buttons that link you to other pages are a variety of things. The section is called media and algorithms, some of the links take you to images of blueprints all jumbled together. When you click on the picture the view changes, there is never the same view twice. The rest of the links take you to flash videos, which seem almost as if they are those types of videos that Hollywood always depicts as a brain washing video. The videos are strange and don’t make sense but you just don’t want to look away, you want to know what comes next. I like this artist style there is something different about his way of expressing himself. Each video or picture that you go to is never the same. The pictures when loaded every time you click are tossed around to random areas giving different designs every time. When the videos load the sequence of images that appear are randomly selected, it never starts the same. And on the left side of the screen you are shown which pictures are being loaded and mp3s all in random order every time. I think that the artist made everything so random because life is random. Things go by so fast that you need to pay attention to what is right in front of you because you may never see that image again.