Friday, December 14, 2007

Kinetic By Jana Pierce

Kinetic Singapore is a design company in , wait for it... Singapore! In a word, flair! They've got it.






http://www.kinetic.com.sg/main.html







They don't take themselves too seriously and yet manage to hook clients including Lotus: http://www.lotuscars.com/ This site, I love, as supercar sites go. The only problem is that when you click on a menu item at the top of the page, the whole page refreshes. Maybe we should shoot them some code for a dynamically loading movie clip...





Nike: http://www.nike.com.sg/niketribes/page2.htmlOn the opposite extreme, They have today's trendy grunge/paint splot design nailed. This site really hits the target so to speak.
motorola : http://motorola.theadventus.com/merrymoto/Since it is Holiday themed, I though it appropriate to highlite. cute holiday animations, very simply done and short but you can still appreciate the clean vector look that stays fresh even three years later.
With all this high profile publicity, they still find time to do what seems non-profit org work. I find that fantastic! And there are actually quite a few projects.
what noise?: http://www.whatnoise.org/An interactive site that attempts to raise funds for hearing impaired children from disadvantaged families through a series of games and opportunities to donate.


I found this design company through the webby awards. They were nominated in 2006 for the best use of animation or motion graphics.Their site is out of this world. As self proclaimed design team not of this planet, the site is themed around robots from outer space who animate each transition. One critique I have is their style of animation is that which never stops moving (like you spun around the tire swing for too long in one direction and then tried to focus on the robot's squiggly arm.) It distracts a little from the content of the site but navigating around the site (from scene to robot scene) as you learn about the company is really the fun of it. And you can tell that they had fun making it! Anyone who uses their creativity to make a living can probably relate that when you get the chance to make something your own without the constraints of a client, things can get really out of control and quick. Take it from Kinetic and Keep the creative juices flowin'!

by Jana, two!

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