The website I chose is http://www.starbuckscoffeeathome.com/. I found this website on FWA and was drawn to it because I'm an avid coffee drinker. Starbucks brings in all types of customers and can really appeal to just about everyone. That's where this website comes in.
The site is very clear and organized, incorporating the chalkboard feel as if you were in a Starbucks coffeeshop. The first three choices are: "Explore our Coffees", "Find My Perfect Coffee", and "Visit the Barista Gallery."
As you scroll over each option, the text animates itself and becomes a lifelike drawing. The sounds include chalk on a chalkboard as well as coffeehouse chatter. When you select your option the current screen erased as a chalkboard would, even leaving a little hint of the most previous artwork. Starbucks gives you an interactive way to decide what coffee fits your personal taste. It goes through 5 steps, asking thinks like how much acidity:
Everything about this website is very uniform, you know that it belongs together and you know that it belongs in Starbucks. If you don't want to chose any of the three options on the start screen there are always the blends shown below that you can click on to discover more information:
This website is a great link between the customer and the store and provides necessary information without having to go in and inquire. It also builds a fun relationship between the consumer and their coffee.
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