I am a Lover of Exotic and Luxury Cars, so I decided to Explore the Design of Ferrari's Website for their new take on the Classic Ferrari California.
The first feature I noticed was the clean Showroom kind of feel, with Navigation Tabs that Include, Downloads, Register, and the Main Ideas which are Hear, See, and Feel.
In the Feel Tab or Configurtor, the center Image which you cant miss, of the Ferrari Red California has buttons that let you click to view the front, back, and sides of the car, and Tabs located at the bottom right that pop up to let you put the Top down, view the interior, choose a colour for the car, the trim of the car, and wheels for the car, making the website have a more Warm feel making you feel like the car is yours and you can choose what you like. This had to be one of the most time consuming parts for the designer as, he had design it where you could make the car you like.
In the Hear Tab, You will notice what looks like a Ferrari California Hidden in the Dark, and you will see Four Different Tabs Labeled, "Awaken The Soul", "Release The Spirit", "FeelThe Rush", and "Embrace The Thrill." When you click Play on each of these you will notice diffrent Sounds from the Ferrari California that make you feel as if you are driving the car yourself.
The See Tab, I thought definitely Described the Car as it looks as if it is in a showroom or Garage somewhere in California with the sun setting and Tranquil music. See features a Slideshow of the car, and another Tab labeled Equipment which opens into more navigation features, Design, Performance, and Innovation, with more features for each of those.
I thought this Website Has tons of information, but at the Same time the Designer made everything so Neatly Organized, and clean with not to many crazy effects, and easy to navigate around when you roll over Tabs the Designer made more of an Accordion type Navigation to let you know what your on and add Clicking Noises to show Links are active. I think some goals and objectives the Designer was trying to get out was to show that this Ferrari is a classic and at the same time trying to give you a personal experience of what it would be like to own this Car. The Designer definitely made the website feel warm and welcoming.
2.) Gatorade
I found this website off of The FWA website, and have always been a fan of Gatorade, as it keeps me hydrated, "metabolizes energy," "helps protect your body," it has a "crisp clean flavor," has "less calories," and many more reasons to Keep Me Drinking it when looking for something other then Water. The page loads with a Gatorade Bottle Slowly being what looks to be consumed with different Actions being said, and when its finished it says "Thats Gatorade." Which had to probably take the Designer a little more time to make it look realistic.
The Product Page is in Black and White with all the Drinks lined up horizontal and when you scroll right or left over the drinks, They turn into their liquid colors, with a description of what your about to click on. When you click on a Drink there is a widescreen video of athletes, description and benefits of the drink, and other flavors with colors to pick on.
The Athletes Page and Player of the Year Page, are also in black and white until you roll over a person and their description shows up and they are in color, but instead the Designer gave these pages a Carousel feel instead of just horizontal. Each Athletes has their own page when you click on them with a video and description.
The Designer again had to take a lot of information from the different Drinks, and Athletes and figure a way to make everything easy to navigate through and also be easy to get back to something else. Also, making an effect on each word or thing to show that it is active to click on. Gatorade.com is another clean website with lots of information but kept well organized.
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