PROTECT 7-7 by Photographer Wim Teller
Media: Online Experience & Shop
PROTECT 7-7 is a powerful story created by renowned Belgian Artist and Photographer, Wim Tellier about nature, humanity, art and the infinite paths to the future as scene through the eyes and by the hands of children throughout the 6 continents.
The site incorporates the use of video, sound, motion, interactivity, informational documentation and store front merchandising which uniquely classifies this site as a New Media Exploration. It was created by These Days, a brand interaction company and is hosted by Terremark.
In 2006, Wim Tellier stunned the world with a giant baby picture on a background of rubber ducks, called project W-WISH.
In 2008 PROTECT 7-7 also known as PROJECT 7-7 was launched as a virtual gallery with a crisp and clean design, smooth animations and an atmospherical sound track, it offers a simple yet powerful submersion into PROJECT 7-7, and would become one of the largest art exhibitions ever held.
Wim explores the extremes of a complex equation, the balance between past, presence and future, each equally as important and vulnerable as the other. Wim captures the balance
of surface, depth, individual, collective, young, old, past, future, art and nature in each of his images to achieve his goal of making us think about our responsibility and our legacy towards the earth and future.
Upon entering the site an original composed sound track begins, submerging you into a contemplative experience of a child drawing sketches which then come to life.
You then can enter the exhibit which collectively consists of 6 collages of the inheritance, dreams and aspirations of a single continent: Africa, North America, South America, Asia, Europe and Oceania. Each collage features an elderly native (3 men, 3 women, ages 77, partially clad) " surrounded" by 700 images of children with superimposed colorful drawings that depict their dreams and hopes.
Each elder image gives users the ability to customize their viewing experience online and allows user to identify each of the 700 surrounding child images which may be added to a shopping cart for purchasing. Part of the profits will be donated to the International Polar Foundation to assist in scientific re
search.
Site menu navigation options are used to display and document the artist process in the creation of PROJECT 7-7 with a photographic and thought overview of the different stages of creation throughout the different continent locations.
Site navigation includes:
The final project will consist of 6 enormous blow up images measuring 800m2 and weighing some 250 kg each, mounted on a low-reflective plexiglass and canvas will be anchored by a specially designed and tested system to ensure the blow ups will withstand the heavy Antartica winds.
This online experience and documentation of the project has allowed the artist to share and spread his overall message to the entire world. Check it out!
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